Americans are bombarded with advertising in every part of life. They go to a movie and are given ads for more movies. They watch TV and find nearly as much time is spent on the ads as on the programs. They drive down the street and see billboards and shop signs. They read the news and find it surrounded with appeals to get their money.
All this is a challenge to the advertisers for they must come up with a way to get over the mental block set up by consumers for self-protection
. How can you get others to notice your ad among the thousands of others? One effective way of doing this is through building curiosity with sights and sounds.
Music is often employed to enhance an ad. Many ads on television include music that will draw attention to the product. Other sounds are used as well. The 1950's Superman series was loved by children because of the woosh sound when Superman landed or took off.
Visual curiosity is also used. The newest model of a car is covered with a cloth to build curiosity. Women are used in ads because in general they attract the attention of male consumers. Movie trailers use a collage of clips to titillate the interest and make people so curious that they won't miss the full show.
The double edged sword of both sound and sight will help raise an ad from the ignored to the noticed. By using both the ear gate and eye gate attention is more likely gained. Yet Chauncey Gardner-Johnson Jersey
, if everyone does this, then your ad will remain indistinct.
One form of advertising is unique in this regard. This method is called banner ads. A large billboard or long banner is pulled behind a small airplane over a large group of people. Since this is the only ad visible at the time, it is sure that there is no competition for attention.
Imagine you are sitting on a beach, enjoying the sun when in the distance you hear the drone of an airplane. You have time and interest so you look up to check it out. Coming toward you is a single engine plane pulling a banner with a message written on it. Your curiosity rises. What does it say? You watch with anticipation until you can read the message and you probably do this several times in the 17 seconds it passes.
The plane disappears but in a few minutes it passes by again and you read it a second time. By the third time this happens you have the message memorized and after that Erik McCoy Jersey
, the sound of the plane along causes you to recite the message in your mind.
The advertiser has accomplished his goal. He has made you curious, used sounds and then sights to declare his message, and repeated it over a period of time until it was fixed in your memory. And no competitor could present the advantage of his product or service. The advertiser will be confident that, if you can need the product Alvin Kamara Jersey
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